Introduction
Your website is the first thing potential customers see when they google you or visit your website. If it’s outdated and uninviting, they may leave immediately. However, if it’s modern and easy to use—and there’s even a chance that it’s useful—they can find what they’re looking for without ever having to call you or email you. Here are five reasons why you need a new website:
Your website doesn’t work on mobile
You use your website on a mobile device, don’t you?
If not, then you’re missing out on a huge chunk of the online consumer market. According to research from Google, over half of all internet browsing is done on mobile devices. This means that in order to stay competitive and attract new customers, you need access to a mobile-friendly design so that people can find and interact with your business wherever they are.
A good example is that one of the most important metrics search engines use in determining rank is called Mobile Friendly Score (MFS). This score measures how well websites work across different devices by looking at things like page load times, structure and content organization. If you have an MFS below 50%, it means that visitors will likely bounce off your site because it’s not optimized for their viewing experience—and if they do stick around long enough to convert from there anyway…well…good luck with that!
Your website isn’t aligned with your brand
A brand is more than just a logo or color scheme. It’s everything that you do, from the way you communicate with customers to how your employees see themselves in relation to their company. A good brand allows your company to stand apart from the competition and become memorable in its own right, including through how it looks and sounds.
In order for this all-important branding message to get across effectively, it needs to be consistent across all channels. This includes not only what’s on your website but also any other marketing materials (like social media posts), employee training materials (like handbooks), customer service interactions and so forth. In short: if anything says “brand” about the company at all then it needs to reflect what’s been established as part of that unified voice consistently across all touchpoints
You have no idea how many people are coming to your website
You have no idea how many people are coming to your website.
You may be thinking, “well, I know how many people visit my site because I use Google Analytics.” But that’s not the whole story. Google Analytics is only giving you a general overview of who visits and what their interests are. You don’t see what they do once they get there; all you get is a list of page views in an ever-growing table. And if you’re using something like WordPress or Tumblr as your CMS (content management system), then all bets are off since these platforms have limited functionality and cannot track user behavior on their websites beyond just who visited and when they visited it.
You don’t know what people do once they’re on your website
You can’t tell if people are engaging with your site.
You don’t know if people are bouncing off your site.
You don’t know if people are going to the wrong page.
You don’t know if people are going to the right page.
You have a musty old Tumblr site or a WordPress site from five years ago. Or something else that’s past its prime, there are plenty of reasons to get an updated website.
Here are five:
- Your customers can’t find you on Google (or any other search engine). If your current website isn’t showing up in the top search results for your name or business, then it might be time for an overhaul. This is especially relevant if you’re trying to attract new clients and want them to find out about all the great things your company has done lately – like launching a new product or service or becoming certified under ISO 9001 standards!
- You want more people visiting and buying from your store. This is true whether it’s an ecommerce site or just one where visitors can learn about what products/services are available through links at the bottom of each page where visitors can buy directly without having to visit another site first; which means everyone wins because they don’t have
Without an updated, modern website, you may be losing out on new business.
If your website isn’t mobile-friendly, you could be losing out on a lot of business. The internet is increasingly shifting to mobile devices, so it’s important that your site is responsive and can be viewed easily on any screen size. If a potential customer cannot find what they are looking for on your site and has to pinch-and-zoom their way through the experience, they will likely move on and go somewhere else.
Another important aspect of having a modern website is that it aligns with your brand identity. This means that all the content presented in various places (including social media channels) should be consistent with each other; otherwise, customers may become confused about who you are as an organization or business owner.
By monitoring certain metrics such as bounce rate (the percentage of visitors who leave after viewing only one page), Google analytics can help show whether visitors are engaging with your website or not—and if not, why? You can also use tools like HotJar to see how people interact with specific pages or sections of your site by tracking mouse movements and clicks within them over time
Conclusion
Your website is no longer a luxury—it’s a necessity. If you don’t have one, it’s time to get started. The good news is that there are plenty of tools out there that make building your site easy and affordable. You can create something that looks great on any device, and you don’t need to know how to code or spend months getting it just right!